Monday, February 6, 2012

Nightclubs as Research Labs




Yale Fox researches social nightclub behaviour with a particular emphasis on music and how it affects people at an implicit level. With a background in biology, psychology, and sociology, Fox investigates such topics as how music can affect bar sales and people's ability to multitask, how it determines listening patterns, and how the stock market can affect mood, which in turn predicts the characteristics of popular music.

Fox's research has been published in international publications, documentaries, and textbooks. Additionally, Yale's position in the nightclub industry gives him access to a vast quantity of unique data, which has already led to some remarkable conclusions.

For more information on this fascinating research, check out Yale Fox's blog on the science of nightlife - http://www.darwinvsthemachine.com/

This is the latest video added to the "TED Videos" playlist on the Psychology YouTube channel.

You can access all the videos on the Psychology YouTube channel via the following link.

http://www.youtube.com/user/LearnAboutPsychology

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